Privacy Policy

Last updated: 1 August 2026

At My Tennis Fitness, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your personal data when you visit our website, contact us, purchase our products, or use our coaching services.

If you have any questions about this Privacy Policy or how your personal data is processed, please contact us and we’ll be happy to provide additional information.

Information We Collect

Depending on how you interact with us, we may collect personal information such as your name, email address, phone number, billing or shipping address, and any information you provide when contacting us or using our coaching services, including training goals and coaching-related details.

When you visit our website, we may also collect certain technical information automatically, such as your IP address, browser type, device information, operating system, pages visited, and website usage data through cookies and analytics tools.

Payment information is processed securely through our payment provider. We do not store your full payment card details.

How We Use Your Information

We use your personal information to provide coaching services, process purchases and payments, deliver products, respond to inquiries, communicate important updates, improve our website and services, and comply with legal obligations.

Where required by the General Data Protection Regulation (GDPR), we process your personal data based on your consent, the performance of a contract, legal obligations, or our legitimate interests.

If you choose to receive marketing communications, you can unsubscribe at any time using the link provided in our emails.

Third-Party Services, Cookies & Data Security

To provide our services, we work with trusted third-party providers. Depending on the service you use, these may include:

  • Stripe for secure payment processing

  • ABC Trainerize, which powers the My Tennis Fitness coaching platform

  • Squarespace for website hosting

  • Google for email services

  • Analytics services

These providers only receive the information necessary to perform their services and are required to protect your personal data. However, we are not responsible for their privacy practices or content. We encourage you to review their privacy policies before providing any personal information.

Our website also uses cookies to ensure the website functions correctly and to help us understand how visitors use it. Where required by law, you will be asked to consent to non-essential cookies. You can manage your cookie preferences through your browser settings at any time.

We take appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or disclosure. While we work hard to keep your information secure, no online system can guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide our services

  • Fulfill contractual obligations

  • Comply with legal requirements

  • Resolve disputes

  • Protect our legal rights

When your information is no longer required, it will be securely deleted or anonymized where appropriate.

Your Rights

If you are located within the European Economic Area (EEA), you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal data

  • Restrict or object to certain processing activities

  • Request a copy of your data in a portable format

  • Withdraw your consent where processing is based on consent

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services or legal requirements. The most recent version will always be published on this page together with the date of the latest update.